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15 July 2018

Want to make the most of AR? Here’s how consumers are actually using it.

Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR...

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10 July 2018

Facebook, Apple, Snap and Others Are Already Monetizing Augmented Reality

Though it’s still early days for the technology, tech companies large and small are finding ways to profit from augmented reality...

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03 July 2018

5 Best Augmented Reality Use Cases

Interest in augmented reality (AR) is exploding as innovators explore the business relevance and roles AR can play in workforce enablement...

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14 June 2018

Are You Ready To Use Augmented Reality To Train Your Workforce?

Corporate training is evolving, with powerful tools, such as augmented reality (AR) and virtual reality (VR), becoming the norm. AR offers...

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16 May 2018

Is Facebook winning the augmented reality war?

At F8’s keynote recently, Facebook showed a “floating heart” selfie filter – signifying their next advancements of AR experiences for their...

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14 May 2018

From AR to VR: After games, what’s the next big market for ‘extended reality?’

Microsoft, Google, and Apple are leading the way in AR, VR and extended reality. Right now, games are hot for sure,...

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09 May 2018

Augmented Reality Heading To 3 Billion Devices, $85 Billion Revenue

With the advances of AR, the future holds significant promise for hardware sales, ad spending, app store revenue and location-based entertainment,...

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07 May 2018

What Is Customer Experience Technology?

It used to be that customer experience technology meant only CRM, or customer relationship management, however, there has been an explosion...

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12 April 2018

Augmented reality apps are seeing fast success on iOS

Apps that are using Apple’s ARKit have been installed more than 13 million times since it was released on September 19, up from the...

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12 April 2018

Explainer: How AR Lets us overlay a Digital World

Other than gaming and entertainment, how else can AR be used? Here are the main ways you can find augmented reality...

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11 April 2018

Augmented Reality Trends

Augmented Reality Trends Augmented Reality has reached an inflection point in time for AR to take the spotlight! AR has tremendous...

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11 April 2018

AR is Changing the Game for Oil and Gas

AR is expanding way beyond gaming. The oil and gas industry started using AR to fix and maintain equipment at oil...

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10 April 2018

How AR will Transform Travel, Healthcare and Construction

With the global AR market predicted to be worth approximately $133 billion by 2021, augmented reality is undoubtedly one of the most exciting...

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10 April 2018

U.S. Troops are Testing Augmented Reality to be Ready by 2019

Lumus AR displays can be found in the US Air Force helping their pilots. Firefighters in California are using AR to improve their fire rescue...

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19 March 2018

5 Ways Augmented Reality Is Disrupting the Supply Chain

Nearly everything we eat, wear and buy moves through a supply chain. And businesses that help shepherd all those products along...

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14 March 2018

Get ready to don your AR glasses, eventually coming to a nose near you

According to ABI Research, there will be 32.7 million total smart glasses shipments in 2022, growing from 225 thousand in 2017....

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08 March 2018

Daqri Worksense lets workers tag and scan their environments in AR

Daqri Worksense is a productivity suite of AR applications that enables the most common AR tasks, helping organizations improve existing business processes. While...

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07 March 2018

Augmented Reality Marketing: Three Companies That Have Done It Best

As innovation has made AR much more accessible to the masses, brands have taken notice. There have been a handful of...

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06 March 2018

What is the future of AR and Mixed Reality?

How much will augmented reality (AR) grow in 2018? According to Jay Samit, an independent chairman of Deloitte Digital from an...

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05 March 2018

New AR App Features a Cool Optical Illusions

For some time now,  several of the best-known tech brands have been championing the benefits of augmented reality. Apple CEO Tim...

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29 August 2017

Road Safety is Looking Up

  We’ve all been on the road at a stop light. We quickly use the opportunity to reach over and scan...

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28 August 2017

The Future of AR is Looking Up

We’re excited to launch our “The Future is Looking Up” campaign. Augmented reality is enabling some powerful applications that will change...

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25 July 2017

Indian CEO’s investigate AR tech from Israel

India is one of the most promising and upcoming markets in the world. As a country at a critical growth point,...

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07 June 2017

Divergent Realities: Augmented vs Virtual Reality

What’s the Difference Between Virtual Reality and Augmented Reality? With all of the attention that both Virtual Reality and Augmented Reality...

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28 March 2017

Why AR is the 2nd Internet?

Why augmented reality is the 2nd internet? Interview with AR Leader Ross Quintana Virtual and augmented reality technology are moving at a...

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27 March 2017

Zombies, Dragons, Fitness Instructors & Robert Scoble…Oh My!

“Karl Guttag, HoloLens and Magic Leap walk into a CES booth….” No. It’s not the start of an AR techie joke....

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01 January 2017
David Goldman

Augmented Reality Companies: Know the Major Players in AR

The early gamers of the 1970’s could never image the hyperrealism of today’s games.  All it takes is a quick comparison...

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27 December 2016

Why We’ll All Be Wearing Our Next Computer: The Future Of AR/ VR

Pokemon Go is just the beginning. Augmented reality and virtual reality are taking center stage in 2016, promising to be the...

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12 December 2016
David Goldman

Lumus at CES 2016

My first CES was an experience. I think I maybe saw 1/100th of what there was to see — mostly inhabiting...

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08 December 2016
David Goldman

Lumus at CES 2016

My first CES was an experience. I think I maybe saw 1/100th of what there was to see — mostly inhabiting...

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08 December 2016
David Goldman

An Interview With AR/ VR Thought Leaders: Brian Wallace From Nowsourcing

Virtual reality and augmented reality have moved at a blistering pace, and the buzz around these technologies is rising. Is this...

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