Though it’s still early days for the technology, tech companies large and small are finding ways to profit from augmented reality that have nothing to do with selling headsets.
Facebook (FB – Get Report) has served up the latest evidence: Facebook just disclosed that it’s testing augmented reality ads that appear in its main news feed. By tapping a button, the ads open up a camera view that lets users do things such as see how a pair of sunglasses would look on their faces, or how furniture would look inside of one’s living room, before deciding whether or not to place an order.
Read the full story to see how Facebook, Snap, Apple, and others are monetizing AR.