Want to make the most of AR? Here’s how consumers are actually using it.
Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer and even fewer insights into the messaging and communication of how and why AR should be used to that consumer.
Brands who have already developed an AR tool, or are in the process of developing one, need to know how they can message and communicate their solution because AR is likely to be a game-changer for a variety of products and services.
Get the full breakdown of how consumers are using AR here.