AdWeek: Brands Need to Embrace Augmented Reality

13 September 2017

David Goldman, Marketing VP at AR-focused company Lumus, concurred with Cullen about AR’s potential impact on out-of-home ads. “Two people can be driving together and both will see different ads projected on the same billboard that are uniquely tailored for each of them,” he said. “Marketers will no longer be tied to a demographic-specific ad real estate—the world will be a billboard.”

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